Knowing that many consumers are looking to nuts as an all-natural source of protein, PowerBar launched a trio of Plant Protein Bars.
These flavorful plant-based protein snacks are offered in decadent flavors like Dark Chocolate Salted Caramel Cashew and Dark Chocolate Peanut Butter, which are only made with simple ingredients like seeds, nuts, nut butter, crisped peas and rice. The bars offer between 10 to 11 grams of protein from nuts, and also serve as a source of fiber.
While the snacks do contain nuts as main ingredients, they are free from gluten, soy and any artificial sweeteners, flavors and colors. These three all-new Plant Protein Bars are being added to PowerBar's Clean Start program, which aims to motivate consumers to work towards cleaner eating.
Nut-Based Protein Bars
PowerBar's Plant Protein Bars are Loaded with Nuts and Nut Butter
Trend Themes
1. Plant-based Protein Snacks - The popularity of plant-based diets and the demand for protein-rich snacks create opportunities for innovative plant-based protein snacks like Nut-Based Protein Bars.
2. All-natural Ingredients - The growing consumer preference for clean labels and simpler ingredients presents opportunities for developing products like Nut-Based Protein Bars that are made with only simple and natural ingredients.
3. Clean Eating Movement - The increasing trend towards clean eating and the need for healthier snacking options drive the demand for protein bars like Nut-Based Protein Bars that are free from gluten, soy, and artificial additives.
Industry Implications
1. Plant-based Food - The plant-based food industry can capitalize on the trend towards plant-based protein snacks by developing innovative products like Nut-Based Protein Bars.
2. Health & Wellness - The health and wellness industry can tap into the demand for all-natural protein snacks by creating and promoting products like Nut-Based Protein Bars that contain simple and clean ingredients.
3. Snack Food - The snack food industry has an opportunity to cater to the clean eating movement by offering healthier snack options like Nut-Based Protein Bars that meet the demand for gluten-free, soy-free, and natural snacks.