Plant-Powered Dog Biscuits

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V-planet's Peanut Butter & Blueberry Wiggle Biscuits are Plant-Based

V-planet's Peanut Butter and Blueberry Wiggle Biscuits are plant-based dog biscuits that are packed with antioxidants, vitamins, healthy fats, potassium and other nutrients, offering a simple way for pet owners to support their pet's health and happiness. The crunchy organic treats for dogs are packed with superfoods and are prepared with natural ingredients—and without wheat, corn, soy, gluten or animal products.

As Lindsay Rubin, VP of V-planet notes, "V-planet's distributors are all seeing demand for more plant-based, cruelty-free and sustainable pet products rising." The brand makes 100% vegan products for dogs that are packed with nutritious ingredients, and its portfolio also includes other supplemental products like the Breathbones hard chews and the cruelty-free vegan kibble.
Trend Themes
1. Plant-based Pet Products - The rise in demand for plant-based, cruelty-free, and sustainable pet products presents an opportunity for companies to develop innovative offerings that meet these consumer preferences.
2. Superfood Pet Treats - The popularity of pet treats made with superfoods and natural ingredients allows for the creation of nutritious and delicious options that support the health and vitality of pets.
3. Vegan Pet Food - The market for vegan pet food is growing, providing an opportunity for companies to develop high-quality, nutritionally balanced plant-based alternatives for pet owners looking to provide their pets with cruelty-free options.
Industry Implications
1. Pet Food - The pet food industry can capitalize on the rising demand for plant-based, superfood-infused, and vegan pet products by innovating and expanding their product offerings to cater to these trends.
2. Natural and Organic Products - In the natural and organic products industry, there is an opportunity to develop plant-based pet treats and vegan pet food options that align with consumers' preferences for healthier and more sustainable choices.
3. Sustainable Product Packaging - To meet the demand for sustainable pet products, the packaging industry can explore innovative eco-friendly packaging options that align with the values of plant-based, cruelty-free, and sustainable pet products.

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