Nike introduces its latest Plant Color Collection, which is angled from a sustainable approach, translated through the entire construction and dyeing process. The new range features two signature silhouettes, spotlighting the Air Max 95 and the Blazer Low. The notable update is shown through the latest canvas construction at the uppers and the tonal dye done with plant-based methods.
Each sneaker silhouette comes in two colorway options in total, which ultimately highlight a palette of cream, dusty pink, and off-white. The neutral dusty range is also accented with some more prominent hits of red and blue as a contrasting accent found on the Air Max 95 sneakers. The Plant Color Collection range is set to launch later this year during the Summer season.
Plant-Based Dyed Sneakers
Nike's Plant Color Collection Boasts Sustainability Values for SS19
Trend Themes
1. Sustainable Fashion - The use of sustainable materials and eco-friendly production processes in fashion is a growing trend and presents an opportunity for businesses to meet the demand for environmentally conscious options.
2. Plant-based Dyeing - The use of plant-based dyes in fashion is a trend that not only addresses the need for sustainability in the industry, but also presents an opportunity for research and development of new dyeing techniques and materials.
3. Tonal Color Palettes - The use of tonal color palettes in fashion is becoming increasingly popular and presents an opportunity for businesses to experiment with new color combinations and appeal to consumers who prefer a more subtle and cohesive aesthetic.
Industry Implications
1. Fashion - The fashion industry is ripe for disruption through the adoption of more sustainable practices, as well as the innovation of new materials and manufacturing techniques.
2. Textile Manufacturing - The use of plant-based dyes in textile manufacturing presents an opportunity for businesses to differentiate themselves from competitors and meet the growing demand for eco-friendly options.
3. Sneaker Manufacturing - The use of sustainable materials and dyeing techniques in sneaker manufacturing presents an opportunity for businesses to appeal to consumers who are socially and environmentally conscious, as well as differentiate themselves from competitors in a crowded market.