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The English Cheesecake Company & Violife Created "Next-Level" Desserts

The English Cheesecake Company is introducing what it calls "next-level" plant-based desserts in collaboration with Violife. These decadent, plant-powered desserts include reformulated favorites such as the English Cheesecake Company’s classic dairy Double Chocolate Cookies & Cream and Smooth Vanilla with Lotus Biscoff cheesecake, which now feature vegan-friendly, dairy-free alternative ingredients from Violife.

Thanks to this reformulation, the brands claim that these plant-based desserts are even "more irresistible than ever with Violife’s Creamy Original."

In partnership with Violife, the English Cheesecake Company is also introducing "next-level" sundaes. These Salted Caramel Cheesecake Sundaes are not just plant-based but add variety to the company's product portfolio, along with new ways for people to indulge in a better-for-you way.
Trend Themes
1. Plant-based Desserts - There is an opportunity for companies to innovate and reformulate classic desserts, such as cheesecake, using plant-based alternatives to meet the growing demand for vegan-friendly products.
2. Collaborative Product Development - Collaborating with companies that specialize in plant-based alternatives, such as Violife, can help traditional dessert companies to expand their product offerings and cater to new markets.
3. Better-for-you Indulgence - There is an opportunity for companies to create indulgent desserts that are better for you by using plant-powered ingredients and offering new varieties of products like the Salted Caramel Cheesecake Sundaes.
Industry Implications
1. Dessert - Traditional dessert companies can expand product lines and develop innovative, plant-powered options to tap into the growing demand for vegan-friendly products.
2. Plant-based Alternatives - Companies specializing in plant-based alternatives, such as Violife, can collaborate with traditional dessert companies to create new products and expand into new markets.
3. Specialty Food - Specialty food companies can focus on developing plant-based, vegan-friendly options for classic desserts such as cheesecake, to cater to the growing demand for plant-based alternatives.

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