Kindly is a new line of sustainable intimates and it recently launched the first-ever plant-based bra cup sourced from Brazilian sugarcane. Available exclusively at Walmart, the design has been in the works for three years and as Eve Bastug, Chief Product Officer, says "It took us three years to work towards a cup that is over 80% plant-based. There is still work to be done but our team is taking the steps to create a more sustainable future."
Alongside two styles of bras that can be found in sizes ranging from 34A to 40DD, there are three styles of bralettes from Kindly, as well as thongs, hipsters and boyshorts. These designs speak to the kind of comfort and features that consumers are looking for post-pandemic, especially non-wire, seamless styles that make the most of circular knitting.
Sustainable Plant-Based Bras
Kindly Created a Plant-Based Bra Cup Sourced from Brazilian Sugarcane
Trend Themes
1. Plant-based Lingerie - The development of plant-based intimates provides an opportunity for sustainable fashion innovation.
2. Circular Knitting - Non-wire, seamless styles in circular knitting present an opportunity for comfortable and eco-friendly lingerie.
3. Sustainable Textile Sourcing - Sourcing textiles from sustainable materials such as sugarcane presents an opportunity for environmentally friendly supply chains.
Industry Implications
1. Fashion - The fashion industry has an opportunity to innovate in sustainable and eco-friendly lingerie design and production.
2. Textile Manufacturing - Textile manufacturers have an opportunity to invest in sustainable materials and production practices for eco-friendly clothing.
3. Retail - Retailers have an opportunity to support and promote sustainable fashion by offering eco-friendly options to consumers.