As a brand, Vertra is "born on the shores of Hawaii" and the brand specializes in planet-friendly suncare and skincare products that are inspired by the lifestyles of athletes, travelers, and adventurers. From sports like surging and swimming to lounging on the beach, Vertra's planet-friendly suncare is targeted toward specific needs and skin types.
The Invisible Face Stick SPF 45, for example, is a cult-favorite product that is water-resistant. The portable product is clear—as the name might already suggest—and accommodates different skin tones. The Ehukai Beige Face Stick SPF 38, on the other hand, is essentially a foundation stick with sun-protecting properties. The Beach Break Daily Facial Moisturizer SPF 30 also offers a convenient two-in-one experience.
Vertra also boasts formulas for individuals with sensitive skin. The Sensitive Light White Face Stick SPF 30 is nourishing and packed with NSF Certified Organic ingredients.
Athlete-Inspired Planet-Friendly Suncare
Vertra Boasts a Collection of Targeted Sunscreen Formulas
Trend Themes
1. Planet-friendly Suncare - Opportunity for brands to offer environmentally-friendly suncare products.
2. Targeted Sunscreen Formulas - Opportunity to develop sunscreen products targeted for specific skin types and needs.
3. Two-in-one Sun Protection Products - Opportunity to create convenient and efficient two-in-one sun protection products.
Industry Implications
1. Skincare Industry - Opportunity to incorporate more natural and sustainable ingredients in skincare products.
2. Sporting Goods Industry - Opportunity to integrate sun protection into sporting goods equipment and clothing.
3. Tourism Industry - Opportunity to enhance tourism experiences by offering planet-friendly suncare products to guests.