Inspired by the US Presidential Election 2016, Pizza Express created pizza faces to resemble Donald Trump and Hillary Clinton. These special pizza art pieces were sent to top food journalists, including Ben Norum at the Evening Standard, who sent out a tweet about the unusual pizza delivery he received.
The election has inspired a range of fun politically inspired marketing promotions, even outside of the US, as these kinds of stunts offer an easy way to engage the public to "vote" for their favorite.
Pizza Express is a brand that seems to have a fondness for creating unusual pizza art with ingredients. In the past, it's created dough sculptures in the shape of the iconic Terracotta Warriors and pizza plates inspired by iconic artist album covers.
Political Pizza Art
Pizza Express Created Pizza Faces That Resemble Hillary and Donald
Trend Themes
1. Politically Inspired Marketing Promotions - There is an opportunity for businesses to leverage political events or figures to create engaging marketing campaigns that capture public attention and participation.
2. Unusual Pizza Art - Exploring creative ways to transform pizza into art can be a unique selling point for pizzerias, attracting customers who are looking for novel dining experiences.
3. Using Food as a Medium for Expression - Food brands can tap into the trend of using edible creations as a form of expression, allowing customers to connect with their products on a deeper, more personal level.
Industry Implications
1. Food and Beverage - Restaurants and food brands can take advantage of the trend by incorporating visually appealing and socially relevant food items or concepts into their menus and marketing strategies.
2. Event Planning and Marketing - Event planning and marketing companies can explore collaborations with food brands to create unique and attention-grabbing experiences tied to political or cultural events.
3. Art and Design - Artists and designers can find opportunities to showcase their skills by collaborating with food brands or restaurants to create visually stunning and conceptually engaging culinary creations.