Popular frozen pizza brand DiGiorno recently expanded into an unexpected market with the introduction of a new pizza crust ice cream cone. The new launch -- dubbed 'Croissant Crust' -- comes just in time for National Ice Cream Day on July 17th. The iconic pizza brand transformed the "flaky, buttery layers of its best-selling Croissant Crust and baked it into an ice cream-ready cone for a treat that’s equal parts unexpected and delicious."
To get your hands on one of the DiGiorno Crust Cones, fans can enter the brand's online sweepstakes from July 7 - 17th and follow the directions on-screen to win a kit. The kit includes two signature DiGiorno Croissant Crust cones, one pint of Strawberry Tomato Basil ice cream, one pint of Parmesan Cheese ice cream, and a grocery card for additional toppings.
Pizza Crust Ice Cream Cones
DiGiorno Recently Introduced Delicious New Ice Cream Cones
Trend Themes
1. Pizza-dessert Hybrids - There is an opportunity for food and beverage companies to innovate by combining two seemingly unrelated food categories, leading to a new trend of pizza-dessert hybrids.
2. Limited Time Offers - Businesses can create buzz and incentivize customers by offering timed promotions, such as DiGiorno’s online sweepstakes, to promote specific products.
3. Bringing a Twist to Traditional Products - DiGiorno’s use of its popular Croissant Crust in an ice cream cone demonstrates the potential for businesses to reinvent traditional products to revive interest among consumers.
Industry Implications
1. Food and Beverage - Industry players can capitalize on the new trend of pizza-dessert hybrids by creating unique food and beverage offerings that combine two different categories.
2. Promotions and Advertising - Businesses can explore the potential of limited time offers, such as DiGiorno's online sweepstakes, to attract attention to new or existing products.
3. Packaged Foods - Companies in the packaged food industry can explore using popular existing products in new ways, as demonstrated by DiGiorno's new Croissant Crust ice cream cones.