Ohio-based restaurant chain Marco's Pizza is adding pizza bowls to its menu to give customers more low-carb options that allow them to pack more protein and vegetables into their orders.
When ordering one of the Build-Your-Own Pizza Bowls, customers can choose up to four toppings to complement the savory three-cheese and specialty tomato sauce base. If they choose to, they can also add additional toppings for an extra cost. Those looking to forgo pizza crust can also order one of the Marco's Specialty Pizza Bowls, which are offered in three variations: All Meat, Garden, and Deluxe.
CMO Chris Tussing spoke to the new menu addition, stating "Adapting to consumer trends is part of our DNA and this carb-cutting alternative proved to be a bold and refreshing move in our category, so we leaned in. No one can match our original sauce, signature cheese and high-quality toppings baked into a delicious, crustless pizza experience."
Low-Carb Pizza Bowls
Marco's Pizza Has Added Customizable Pizza Bowls to Its Menu
Trend Themes
1. Low-carb Pizza Bowls - The rise of low-carb diets has opened up opportunities for pizza chains to add innovative, customizable pizza bowl options to their menus.
2. Build-your-own Menu Items - Customizing menu items to fit individual dietary needs and preferences presents an opportunity for restaurants to differentiate themselves and cater to a wider customer base.
3. Crustless Pizza - As consumers continue to seek healthier options, the trend of ditching pizza crust in favor of a carb-free option offers an opportunity for restaurants to experiment with new and unique pizza creations.
Industry Implications
1. Fast Food Restaurants - Fast food chains can look to add customizable, low-carb menu items like pizza bowls to meet the changing dietary preferences of customers and increase their market share.
2. Pizza Chains - Pizza chains can add innovative bowls to their menu to differentiate themselves and keep up with current dietary trends.
3. Specialty Diet Foods - The rise in popularity of low-carb and crustless diets presents an opportunity for companies specializing in specialty diet foods to expand their product offerings and provide more versatile options for their customers.