WHOLLE GUACAMOLE recently commissioned a study on game day snacking habits and found that 74% of consumers are likely to eat guacamole and 91% are likely to eat pizza during Big Game but 83% of snackers have never tried pairing pizza and guacamole together. In anticipation of the Super Bowl 2024, the brand is setting out to change this by sharing "the ultimate game-day dip" and free pizza with 250 lucky fans in Kansas City, MO and San Francisco, CA.
The Super Bowl is an event that's beloved by football fans and foodies alike and those who fall into either category are invited to visit GuacifyPizza online for their chance to win free WHOLLY GUACAMOLE product for a year. Made with 100% hand-scooped Hass avocados, the brand's dips pair perfectly with pizza in varieties like chunky, classic and spicy.
Guacamole Pizza Pairings
WHOLLE GUACAMOLE Touts Pizza and Guacamole as the Ultimate Game Day Dip
Trend Themes
1. Game Day Snacking Habits - WHOLLE GUACAMOLE found that 74% of consumers are likely to eat guacamole and 91% are likely to eat pizza during Big Game.
2. Pizza and Guacamole Pairing - 83% of snackers have never tried pairing pizza and guacamole together.
3. Ultimate Game-day Dip - WHOLLE GUACAMOLE is promoting their dips as the ultimate game-day dip, perfect for pairing with pizza.
Industry Implications
1. Food and Beverage - The food and beverage industry can capitalize on the trend of game day snacking habits by offering unique guacamole and pizza pairing options.
2. Fast Food - Fast food chains can innovate their menus by introducing guacamole as a topping for pizzas, appealing to the trend of pizza and guacamole pairing.
3. Marketing and Promotions - Companies in the marketing and promotions industry can leverage the concept of the ultimate game-day dip to create advertising campaigns that highlight the combination of guacamole and pizza.