BJ's Restaurant & Brewhouse is catering to those with a sweet tooth with the launch of its new Pizookie Passes.
Each Pizookie Pass is essentially a month-long rewards card that allows the holder to redeem one free Pizookie (a cast iron cookie dessert) per day throughout the month of September 2022. In other words, you could be looking at 30 Pizookies if you were to use the card every day. Best of all, these passes will be sold for just $10 each – the only catch is that there are only 200 of them up for grabs.
In order to take advantage of the new Pizookie Passes, you'll need to have a BJ Premier Rewards Plus account, which essentially means you need to be a member of the brand's free loyalty program.
Month-Long Dessert Passes
BJ's is Selling New Pizookie Passes, Which Can Be Redeemed 30 Times
Trend Themes
1. Dessert Subscription Passes - The rise of dessert subscription passes as a loyalty program to increase customer engagement and retention.
2. Daily Redemption Rewards - The increasing trend of daily redemption rewards as a way to incentivize customers to engage consistently with a brand.
3. Limited Availability Sales - The popularity of limited availability sales as a marketing tactic to create a sense of urgency among customers.
Industry Implications
1. Restaurant Industry - The restaurant industry can implement dessert subscription passes to encourage customer loyalty and increase sales.
2. Retail Industry - Retailers can incorporate the trend of limited availability sales to create excitement and increase customer engagement.
3. Hospitality Industry - Hotels and resorts can use daily redemption rewards to encourage guests to explore on-property amenities and increase customer satisfaction.