Pip & Nut is a brand that has established itself as a creator of innovative nut butter products, but it is now venturing into the creation of nut-based beverages, which is a rapidly growing new market.
As the demand for dairy-free milk alternatives continues to soar, Pip & Nut is setting itself apart in a saturated category with a natural, health-conscious range. Its milk alternatives are offered in varieties that are unsweetened, sweetened with honey and vanilla or flavored with coconut. Unlike many nut-based drinks on the market, these ones take care to exclude stabilizers and refined sugars.
To encourage interaction, the brand created packaging with playful illustrations that encourage consumers to show their non-milk moustaches on social media and use the #notmilknutmilk hashtag.
Natural Non-Dairy Drinks
Nut Butter Brand Pip & Nut is Now Launching Dairy-Free Almond Drinks
Trend Themes
1. Nut-based Beverages - Creating unique and natural alternatives to dairy products to cater to the rising demand for non-dairy options.
2. Health-conscious Milk Alternatives - Developing non-dairy drinks that prioritize natural ingredients, excluding stabilizers and refined sugars.
3. Interactive Packaging - Designing playful packaging that encourages consumer engagement and social media interaction.
Industry Implications
1. Dairy-free Alternatives - Providing a range of nut-based beverages as healthier alternatives to traditional dairy products.
2. Natural Food and Beverage - Catering to health-conscious consumers by offering natural and wholesome non-dairy drinks.
3. Food Packaging and Design - Creating interactive packaging that enhances brand engagement and encourages social media sharing.