The most recent Pinturas Pinco campaign is clever in too many ways to count. Handled by Venezuelan agency La Cancha, the campaign shows houses that seem to literally be in tears. The reason why this campaign blows my mind is simple; Pinturas Pinco is house paint that prevents humidity, and when humidity in the home is too high, condensation leaks from the windows.
The "tears" of these horrified houses are actually leaked condensation, tying the entire Pinturas Pinco campaign together perfectly.
Crying Cribs
The Pinturas Pinco Campaign Shows Terrified Homes in Tears
Trend Themes
1. Anti-humidity Solutions - The trend of developing products that prevent humidity and the negative side effects it brings.
2. Emotional Advertising - The trend of using emotional advertising to promote a brand or product.
3. Smart Advertising - The trend of using clever advertising techniques that showcase a product's features and benefits.
Industry Implications
1. Paint - Disruptive innovation opportunities for new types of paint that prevent humidity, and creative advertising techniques that showcase the paint's benefits.
2. Home Improvement - Disruptive innovation opportunities for new technology that prevents humidity in homes, and emotional advertising to promote these products.
3. Advertising - Disruptive innovation opportunities for creative advertising techniques that showcase a product's features and benefits in a unique and memorable way.