Starbucks' newly teased Matcha Pink Drink is a menu item that has the internet buzzing. Available through the QSR chain's secret menu, the superfood beverage boasts a pink and green ombre appearance -- a result of nourishing ingredients like matcha powder and coconut milk along with a popular strawberry and acai blend the that the brand is known for.
This visually striking menu item is exclusively available through Starbucks' secret menu and will appeal to social media lovers thanks to its Instagrammable appearance. Targeting health-conscious Millennials, Starbucks expands its healthy menu offerings with a caffeine-free beverage that is as refreshing and tasty as it is aesthetically pleasing.
The item is said to be available at select Starbucks locations this upcoming Spring.
Ombre Superfood Drinks
Starbucks' 'Matcha Pink Drink' Will be Part of The Chain's Secret Menu
Trend Themes
1. Instagrammable Beverages - Starbucks' Matcha Pink Drink's visually striking appearance appeals to social media lovers and creates a trend for aesthetically pleasing beverages.
2. Superfood Drinks - The Matcha Pink Drink's use of nourishing ingredients like matcha powder and coconut milk taps into the trend of health-conscious Millennials seeking functional beverages.
3. Secret Menu Items - Starbucks' exclusive Matcha Pink Drink being part of the chain's secret menu highlights the trend of offering unique and limited-edition menu options.
Industry Implications
1. Food and Beverage - The Matcha Pink Drink's popularity creates opportunities for both mainstream and specialty beverage companies to create innovative superfood and visually appealing drinks.
2. Restaurant Chains - Starbucks' success with secret menu items opens up possibilities for other QSR chains to experiment with exclusive and unique menu offerings.
3. Social Media Marketing - The buzz around Starbucks' Matcha Pink Drink demonstrates the potential for businesses to leverage Instagrammable food and beverage items for social media marketing campaigns.