The Gordon’s Premium Pink Distilled Gin has now been made available from the distillery in a 35cl serving size to offer curious consumers a way to try out the new spirit variety. The gin was originally launched in one liter and 70cl bottle options, which suits certain consumers but could be perceived as too large of a serving for those looking to try the product on a smaller scale. This is where the smaller variety will come in hand to help make the rosy spirit more suited for curious consumers or those looking to bring a small portion to get together for cocktails.
Innovation Manager at Diageo GB Katie Thomas spoke on the new product size saying, "The popularity of flavoured gins shows no sign of slowing and, since its launch, Gordon’s Premium Pink Distilled Gin has played a leading role in this growth, adding £105m to the total gin category in the last year alone (Nielsen Scantrack, MAT end 18.05.19). With the addition of a smaller size bottle catering for a wider range of occasions, we’re confident that our new 35cl bottle will enable retailers to tap into a broader number of opportunities and will encourage trial of flavoured gin thanks to its accessible price point."
Trial-Sized Pink Gin Packaging
The Gordon’s Premium Pink Distilled Gin Now Comes in a 35cl Bottle
Trend Themes
1. Flavoured Gin - The rise in popularity of flavoured gins presents an opportunity for innovative new flavor combinations.
2. Trial-sized Packaging - The introduction of smaller serving sizes allows consumers to try new products on a smaller scale, encouraging experimentation and reducing financial commitment.
3. Accessible Price Points - Offering products at more affordable prices opens up the market to a wider range of consumers, increasing sales and market share.
Industry Implications
1. Distilleries - Distilleries can capitalize on the trend of flavoured gin by creating unique and innovative flavor profiles.
2. Packaging - The demand for trial-sized packaging creates opportunities for packaging companies to develop convenient and appealing designs for smaller product formats.
3. Retail - Retailers can tap into the trend of accessible price points by offering a variety of options at different price ranges, attracting a broader range of customers.