The western Canadian city of Calgary is all set to be home to a new rideshare service, called the Pink Car Service, that is designed to cater specifically to women, senior citizens, people living with disabilities and other vulnerable sectors of society.
The Pink Car Service, which can be used on smartphones via an iTunes and Android app, largely employs female drivers to lend an added sense of security to women looking for rides. What's more, all drivers are put through a highly rigorous and selective training and application process.
But what truly makes this rideshare service unique is the fact that it also requires customers to go through a screening process, ensuring that both drivers and passengers can enjoy peace of mind.
Female-Focused Rideshare Services
The Pink Car Service Caters to Women, Seniors and the Disabled
Trend Themes
1. Female-focused Rideshare Services - Disruptive innovation opportunity: Develop a female-focused rideshare service in other cities, providing a sense of security and comfort for women.
2. Senior-focused Rideshare Services - Disruptive innovation opportunity: Launch a rideshare service specifically tailored to the needs of senior citizens, providing them with reliable and convenient transportation options.
3. Accessible Rideshare Services - Disruptive innovation opportunity: Create a rideshare service that caters to people with disabilities, offering accessible vehicles and trained drivers for a more inclusive transportation experience.
Industry Implications
1. Transportation - Disruptive innovation opportunity: Transform the rideshare industry by targeting underserved demographics such as women, seniors, and people with disabilities.
2. Technology - Disruptive innovation opportunity: Develop mobile applications and screening processes that enhance safety and security in rideshare services.
3. Social Services - Disruptive innovation opportunity: Collaborate with social service organizations to provide transportation solutions for vulnerable populations, improving their quality of life.