Alongside offering an award-winning app for kids, Sago Mini also makes a range of physical toys that help to take learning beyond the screen—including bedding and pillow toys.
At the 2018 North American International Toy Fair, Sago Mini introduced a fresh new take on the kitchen playset with the Kitchen Pillow Playset. While most plastic kitchen playsets consume a considerable amount of space, this pillow toy can be rolled out on a couch or another surface to mimic an oven and a cooktop. The set includes removable pieces of food and a frying pan for play, as well as pockets for storage.
When playtime is over, the toy can be neatly folded up once again to form a compact throw pillow.
Kitchen Playset Pillows
Sago Mini's Pillow Toy is a Space-Saving Kitchen Playset Alternative
Trend Themes
1. Space-saving Playsets - Disruptive innovation opportunity: Develop playsets that can be easily stored and take up minimal space when not in use, offering convenience for parents and saving valuable floor space.
2. Multi-functional Toys - Disruptive innovation opportunity: Create toys that serve multiple purposes, such as transforming from a playset to a pillow, encouraging imaginative play while also providing practical functionality.
3. Screen-to-physical Integration - Disruptive innovation opportunity: Bridge the gap between digital and physical play by incorporating elements from award-winning apps into physical toys, providing a holistic and engaging play experience.
Industry Implications
1. Toy Manufacturing - Disruptive innovation opportunity: Explore innovative materials, designs, and functionalities to create toys that stand out in the market and offer unique play experiences.
2. Furniture and Home Decor - Disruptive innovation opportunity: Combine playfulness with practicality in furniture and home decor items, catering to parents seeking functional and space-saving solutions for their homes.
3. Children's Education and Learning - Disruptive innovation opportunity: Develop educational toys that seamlessly integrate digital and physical components, enhancing children's learning experiences through interactive and immersive play.