In order to show that its caffeinated chocolates can serve as a pick-me-up in more than one way, Zang created a piggyback ride service in Cape Town, South Africa.
As a brand with Mexican roots, Zang had strong men wear traditional teal-colored wrestling masks and carry people to their next destination on the streets. In order to hail a ride, all people would need to do was tweet using the #ZangLift tag in order to flag down the attention of the brand. Appealing to the child in everyone, it's no wonder that this quirky social media campaign had people snapping pictures like crazy, retweeting messages and helping the caffeinated chocolate brand get international coverage online.
Piggyback Travel Services
Zang's Piggyback Rides Show Off the Power of Its Caffeinated Chocolate
Trend Themes
1. Quirky Social Media Campaigns - Opportunity for businesses to create unique and attention-grabbing marketing strategies that generate online buzz.
2. Branded Experiences - Potential for brands to create memorable and interactive experiences that showcase their products or services in unconventional ways.
3. Cross-promotion - Possibility for businesses in different industries to collaborate and promote each other's products or services, creating mutual benefits and reaching new audiences.
Industry Implications
1. Food and Beverage - Disruptive innovation opportunity for food and beverage companies to incorporate interactive experiences into their marketing strategies, enhancing consumer engagement.
2. Tourism and Travel - Potential for travel companies to create unique and memorable experiences for tourists, adding value to their services and attracting more customers.
3. Entertainment - Opportunity for entertainment companies to explore creative and unconventional marketing campaigns that generate online buzz and engage with their audience.