piéton is an emerging footwear brand based in Seoul, South Korea. The label has launched its first-ever capsule collection dubbed ‘Shape,’ comprised of sandal and mule designs in various color options. The brand’s name translates to "walking person" in French, aiming to reinvent contemporary footwear trends with bold, versatile silhouettes.
Collection highlights include the ‘MALMO’ oblique mule in ‘Classic Gray,’ the ‘FARO’ slingback sandal in ‘White,’ ‘Navy Wool,’ and ‘Prussian Blue.’ For consumers who would like a fuller silhouette, the beige ‘EMDEN’ mesh boots reach the top of the ankle for a sleek, pointed-toe look.
The piéton campaign visuals and products are available on the piéton website for Korean shoppers and W Concept for international purchases.
Sophisticated Korean Footwear
Seoul-Based piéton Drops Its First Footwear Capsule Collection
Trend Themes
1. Contemporary Footwear Trends - Piéton aims to reinvent contemporary footwear trends with their bold and versatile silhouettes.
2. International Footwear Market - Piéton's partnership with W Concept suggests an opportunity to target the international market.
3. Mesh Boots - The EMDEN mesh boots were a standout in piéton's capsule collection, suggesting a trend for sleek, pointed-toe boots.
Industry Implications
1. Fashion and Apparel - Piéton's capsule collection represents an opportunity for innovation in contemporary fashion and footwear design.
2. E-commerce - Piéton's online presence and partnership with W Concept demonstrate the potential for disruption in the global e-commerce market for footwear.
3. Luxury Goods - Piéton's bold and versatile designs position the brand as a competitor in the luxury footwear market.