The Burger King Pie Made with Twix has been announced as the latest dessert option that will be available from the brand at participating locations to help patrons satisfy their sweet tooth. The pie consists of a vanilla crumb crust that has been filled with creme, a layer of caramel, caramel whipped cream before being finished with real pieces of Twix candy bars and a caramel drizzle. The treat identifies the growing number of cross-branded food products that are being created by brands to help satisfy consumers who are looking for a new way to enjoy their favorite products.
The Burger King Pie Made with Twix joins a series of other indulgent desserts like the 'Dutch Apple Pie,' 'Hershey's Sundae Pie' and the 'Oreo Cookie Cheesecake.'
Candy Bar-Infused QSR Pies
The Burger King Pie Made with Twix is Indulgently Delicious
Trend Themes
1. Cross-branded Desserts - The trend of creating cross-branded food products offers innovation opportunities for companies to collaborate and create unique treats that cater to different consumer tastes.
2. Indulgent Fast Food Desserts - There is an opportunity to disrupt the fast food dessert industry by offering creative and indulgent options that cater to the sweet cravings of consumers.
3. Sweet Tooth Satisfaction - The trend of satisfying sweet cravings by offering new dessert options represents an opportunity for businesses to capitalize on the growing demand for indulgent treats.
Industry Implications
1. Fast Food Industry - The fast food industry can leverage the trend of cross-branded desserts and indulgent treats to attract customers and differentiate themselves from competitors.
2. Food Manufacturing Industry - There is an opportunity for food manufacturers to tap into the trend of cross-branded desserts and indulgent treats by developing new products that appeal to consumers' sweet tooth.
3. Confectionery Industry - The confectionery industry can explore cross-branded dessert collaborations to expand their market reach among consumers who are looking for new ways to enjoy their favorite candy brands.