The 'Get Le Girl' pickup lines app gamifies the experience of trying to pick up women. This app allows users to create teams and pit groups of guy friends against one another.
The app provides challenges like pickup lines based on your specific location, like the beach or a bar, and provides challenges like delivering a line in a foreign language. Users can choose to accept or forfeit a challenge by "bottling" it.
The app was developed by Unilever and awards the top pickup artists with Lynx products. As with any pickup lines, this app comes with a fair warning: "you might get le girl. You might get a slap in le face."
Photo credit: iTunes App Store
Gamified Pickup Line Apps
The 'Get Le Girl' Pickup Lines App Pits Guys Against One Another
Trend Themes
1. Gamification of Social Interactions - The 'Get Le Girl' pickup lines app demonstrates the trend of gamifying social interactions, offering opportunities to create similar apps that turn everyday activities into competitive games.
2. Location-based Challenges - The 'Get Le Girl' app's pickup line challenges based on specific locations highlight the trend of incorporating location-based experiences into mobile apps, suggesting the potential for location-specific challenges in other contexts.
3. Language-based Challenges - The 'Get Le Girl' app's challenges involving delivering pickup lines in a foreign language point to the trend of language-focused experiences, indicating the potential for language-based challenges in other language learning or communication apps.
Industry Implications
1. Mobile Gaming - The 'Get Le Girl' pickup lines app represents an innovative way to merge gaming and social dynamics, highlighting opportunities for the mobile gaming industry to create more interactive and competitive social experiences.
2. Dating and Relationships - The 'Get Le Girl' app's gamified pickup line concept suggests potential for disruptive innovation in the dating and relationships industry by incorporating gamification elements to improve user engagement and interaction.
3. Language Learning - The language-based challenges in the 'Get Le Girl' app present opportunities for the language learning industry to leverage gamification and create interactive language learning experiences that encourage communication and practice in real-world scenarios.