Pernicious Pickling Co. recently added to its vibrant assortment of pickled vegetables with a range of new products, including two flavors of 'Bloody Mary Bar In A Jar.' The all-new Original and Spicy varieties are touted as providers of "every garnish you need for the ultimate Bloody Mary bar," including everything from carrots and celery to beans, asparagus and okra. While the Original flavor will be suited to those who prefer a milder flavor, the Spicy version turns up the heat with additions like crushed red pepper and Thai chile.
As pickled and fermented foods continue to grow in popularity, consumers are being introduced to inventive new flavorings, many of which are based on popular beverages, like beer and fruit punch.
Cocktail-Themed Pickled Vegetables
Pernicious Pickling Co. Created a "Bloody Mary Bar In a Jar"
Trend Themes
1. Pickled Cocktail Garnishes - Creating pickled garnishes specifically for popular cocktails reflects a growing consumer interest in functional and customizable food and beverage options.
2. Creative Pickling Flavors - Developing unique and unexpected pickling flavors, such as those inspired by beverages, can tap into consumer curiosity and demand for novel taste experiences.
3. DIY Cocktail Kits - Offering DIY cocktail kits that include pre-selected and pickled garnishes can appeal to consumers seeking convenience, customization, and a fun at-home drinking experience.
Industry Implications
1. Food and Beverage - The rapidly-growing trend of pickling and fermenting opens up opportunities for food and beverage companies to innovate with new flavors and offerings, as well as capitalize on the functional food trend.
2. Hospitality and Entertainment - Creating unique cocktail experiences with customized and creative garnishes can set bars and restaurants apart, especially as consumers prioritize novel and Instagram-worthy dining experiences.
3. Home Cooking and Meal Kits - As consumers continue to seek at-home cooking and bar experiences, meal kit delivery companies can incorporate pickled cocktail garnishes and DIY cocktail kits to enhance convenience and offer new and exciting taste experiences.