Premium pickle brand Grillo's is changing its name from Grillo’s Pickles to Grillo’s Fresh, which better accommodates its new venture into the creation of cold-pressed pickle vinegar drinks. The cold-pressed pickle beverages are positioned as health beverages, especially pre- and post-workout alternatives to sports drinks. Like coconut water, the pickle drinks are high in electrolytes, and they even have the potential to be marketed as hangover recovery solutions based on this fact as well.
The beverages are being introduced in pickle and lemon flavors, both of which includes fresh cucumber to enhance the flavor. As unusual as these cold-pressed pickle vinegar drinks may seem, consumers have already been introduced to a variety of functional vinegar tonics that are packed with wellness benefits.
Pickle Vinegar Drinks
Grillo's Cold-Pressed Beverages are Positioned as Sports Drink Alternatives
Trend Themes
1. Cold-pressed Pickle Vinegar Drinks - Opportunity for disruptive innovation in the functional beverage market by offering a unique and healthy alternative to traditional sports drinks.
2. Health Beverages - Opportunity for disruptive innovation in the health and wellness industry by creating innovative and flavorful beverages with added health benefits.
3. Functional Vinegar Tonics - Opportunity for disruptive innovation within the growing market of functional beverages by creating unique and refreshing vinegar-based tonics with wellness benefits.
Industry Implications
1. Food and Beverage - Opportunity for disruptive innovation in the food and beverage industry by introducing innovative and unexpected flavors and ingredients in beverages.
2. Health and Wellness - Opportunity for disruptive innovation in the health and wellness industry by offering alternative and functional beverages that cater to consumers' desire for a healthier lifestyle.
3. Sports and Fitness - Opportunity for disruptive innovation within the sports and fitness industry by introducing a new and unique beverage option that provides essential electrolytes for pre- and post-workout hydration.