Grillo’s Pickles and Two Robbers Seltzer Co. teamed up to create a limited-time pickle hard seltzer product. Every batch of the 5.2% ABV hard seltzer is made with more than 20 gallons of Grillo’s Pickles original brine, offering an authentic taste of the 100-year-old signature brine recipe from Grillo's Pickles.
As unconventional as this product may seem, it will resonate with consumers who are already fond of drinking pickle juice. As Eddie Andre, Vice President of Brand at Grillo’s Pickles, says "People save our brine to drink and reuse long after they’ve finished their pickles."
The appeal of pickle-flavored beverages lies in the way they uniquely combine tangy, briny and slightly sour flavor notes, reminiscent of dill pickles. Consumers appreciate the refreshing and zesty taste that pickle-flavored products offer, often paired with a hint of saltiness, which creates a distinct flavor profile that satisfies their cravings for both savory and refreshing beverages.
Tangy Pickle Hard Seltzers
Grillo’s Pickles and Two Robbers Seltzer Co. Created a Unique Flavor
Trend Themes
1. Pickle-flavored Beverages - The growing popularity of pickle-flavored beverages presents an opportunity for food and beverage companies to expand their product lines and offer unique flavor experiences to consumers.
2. Collaborative Product Development - Collaborative product development, such as the partnership between Grillo's Pickles and Two Robbers Seltzer Co., can lead to the creation of innovative and unique product offerings that appeal to a wider consumer base.
3. Brine-based Products - The use of brine in beverage production, as seen in the Grillo's Pickles and Two Robbers Seltzer Co. collaboration, creates opportunities for companies to develop new and innovative products utilizing this ingredient.
Industry Implications
1. Beverage Industry - The beverage industry, especially the alcoholic beverage sector, can look to capitalize on the trend of pickle-flavored products by developing their own pickle-flavored offerings.
2. Pickling Industry - The pickle industry can expand its market and product offerings by exploring the potential of collaborations with other industries, such as the beverage industry.
3. Flavoring Industry - The flavoring industry has the opportunity to develop new flavors, such as brine, and offer unique and innovative options to food and beverage companies.