With the growing popularity of pickle-flavored foods, it was only a matter of time until Vlasic rolled out its very own Pickle Chips. Packed with great pickle flavor, but none of the mess, these new chips may just become your favorite way to enjoy pickles.
Vlasic Pickle Chips are a savory snack food that is expected to hit store shelves very soon. The chips are essentially thinly sliced pickles that have been vacuum-fried and salted. As Thomas M. McGough of Conagra Brands, Inc. explains, "eating pickles out of a conventional jar is inconvenient and messy, and pickle snacks are actually becoming a thing, particularly in [convenience] stores. So we’ve created Vlasic single-serve pickle slices and also a Vlasic vacuum-fried pickle chips."
With the market for shelf-stable and refrigerated pickles growing 6% over the past year, it's clear that the demand for pickled products is on the rise.
Mess-Free Pickle Chips
Vlasic's Pickle Chips Let You Enjoy the Taste of Pickles Without the Mess
Trend Themes
1. Pickle-flavored Foods - The growing popularity of pickle-flavored foods presents opportunities for creating innovative pickle-based snacks and condiments.
2. Clean and Convenient Snacks - The success of mess-free pickle chips highlights the demand for clean and convenient snack options, paving the way for similar products in the market.
3. Vacuum-fried Snacks - The introduction of vacuum-fried pickle chips showcases the potential of vacuum-frying technology for creating unique and healthier snack alternatives.
Industry Implications
1. Snack Foods - The rise in popularity of pickle chips opens up opportunities for snack food companies to develop and market innovative pickle-based snacks.
2. Food Packaging - The demand for mess-free pickle chips highlights the need for innovative food packaging solutions that offer convenience and cleanliness for various products.
3. Pickling and Preserving - The growing interest in pickled products indicates a thriving market for companies specializing in pickling and preserving techniques.