Photographer Jean-Francois Lepage has a rare gift; he has the uncanny ability to take something beautiful, make it ugly and still end up with a beautiful image.
This selection of photos shows models wearing beautiful clothing in beautiful locations, yet in each image there is something off -- something done deliberately by photographer Jean-Francois Lepage to make the image sadder while retaining its beauty.
Implications - A simple way for a company or business to appeal to a wider audience is by incorporating aspects that can generate a variety of emotions amongst its consumers. A consumer is much more likely to invest in a product or service to which they feel an emotional or personal connection. Businesses can achieve such reactions by incorporating highly emotive, shocking or ironic qualities into their products.
Melancholy Couture Shoots
Photographer Jean-Francois Lepage Manufactures Sadness
Trend Themes
1. Emotive Consumer Experiences - Businesses can incorporate highly emotive or ironic qualities into their products to create personal connections with consumers.
2. Sadvertising - Advertising that sparks feelings of sadness in consumers is a trend that can be utilized by businesses to create memorable marketing campaigns.
3. Subversive Aesthetics - The trend of intentionally subverting traditional aesthetic standards in art and fashion can be adapted by businesses looking to create unique and memorable branding campaigns.
Industry Implications
1. Fashion Industry - The fashion industry can utilize melancholic aesthetics in their branding to create a unique and impactful image.
2. Marketing and Advertising Industry - The marketing and advertising industry can capitalize on the trend of sadvertising to create emotionally impactful campaigns that resonate with consumers.
3. Art Industry - The art industry can expand on the trend of subversive aesthetics to create thought-provoking and memorable pieces that stand out in a saturated market.