Italian artist and copywriter Michela Floris remembers her homeland of Sardinia through photography and sense memory and invites her Instagram followers to partake in sense-engaging photo tourism.
In the foreground of each of Floris' images is a scented plant. By imagining the smell of the flower or herb, combined with the three other scents that the talented photographer hashtags in each caption, Floris' Instagram followers can locate themselves in the beautiful scenery her images portray. The effect is a kind of photo tourism, where travelers engage all of their sensory faculties to take a journey to an exotic locale without leaving their living room. Aided only by the captivating detail of Floris' photographs and descriptions, viewers can experience a trip through another place -- an imaginative new use of Instagram that's sure to catch on.
Virtual Scent Trips
This Photographer Uses Instagram to Create Olfactory Photo Tourism
Trend Themes
1. Sensory Engagement - Businesses could incorporate multi-sensory elements into their marketing strategies.
2. Virtual Travel - The tourism industry could create virtual travel experiences that engage all the senses.
3. Experiential Photography - Photographers can experiment with incorporating scent and other sensory elements into their work to create immersive experiences for their audience.
Industry Implications
1. Travel and Tourism - The tourism industry could utilize technology to create sensory-immersive virtual travel experiences for customers.
2. Marketing and Advertising - Businesses could incorporate multi-sensory elements into their marketing strategies for a more engaging and memorable customer experience.
3. Photography - Photographers can experiment with incorporating scent and other sensory elements into their work to create immersive experiences for their audience and stand out in the industry.