The Photo by Fujifilm concession has been launched as part of a new strategic partnership with Primark that will provide shoppers with an immersive experience on their next visit to the Market Street location in Manchester.
The experience will provide shoppers with an exclusive spot to purchase Fujifilm products like INSTAX Mini, Square or Wide cameras alongside additional accessories. The retail experience will be located on the first floor at the aforementioned location, and has been launched with a specialty garment crafted out of INSTAX prints created by Mariusz Mason and Drag Race UK star Cheddar Gorgeous.
Director of New Business Development at Primark Tim Kelly commented on the Photo by Fujifilm concession saying, "I am thrilled to announce our new partnership with Fujifilm, launching the first ever Photos by Fujifilm concession in our Manchester store. At Primark, we are committed to offering a truly unique and unforgettable shopping experience and this new concession is sure to excite our customers and offer a memorable way to capture their cherished moments, with a wide range of Fujifilm INSTAX products available to purchase in store. We’re excited for the future of this partnership as we prepare to roll out the concession to our Birmingham store next year."
Fashion Retailer Photography Kiosks
The Photo by Fujifilm Concession is at Primark in Manchester
Trend Themes
1. Immersive Shopping Experiences - The partnership between Primark and Fujifilm provides shoppers with an exclusive spot to purchase Fujifilm products and offers an immersive experience, enhancing the traditional retail experience.
2. Personalized Photography Products - The Photo by Fujifilm concession at Primark allows customers to purchase INSTAX cameras and accessories, offering a unique way to capture and preserve cherished moments.
3. Collaborative Retail Partnerships - The strategic partnership between Fujifilm and Primark demonstrates the potential for collaborations between fashion retailers and brands to create innovative shopping experiences.
Industry Implications
1. Fashion Retail - The Photo by Fujifilm concession at Primark showcases the potential for fashion retailers to offer unique retail experiences through partnerships with technology companies.
2. Consumer Electronics - The collaboration between Primark and Fujifilm highlights the opportunity for consumer electronics companies to expand their reach by partnering with traditional retailers, offering their products in-store.
3. Photography - The introduction of the Photo by Fujifilm concession demonstrates the potential for photography companies to tap into the retail market and create immersive experiences for customers.