The Phoenix Keating SS12/13 ad campaign is quite scandalous, for a lady, that is. First of all, there is one very erotic photo that captures this 'lady' in a full mesh outfit paired with a knotted rope harness that brings to mind a particular sexual appetite. Although the other outfits might be a lot more tame, there are some atypical accents that speak to her carnal desires. For instance, she dons long latex gloves with one outfit and a tight latex cap with another.
Shot by Sydney-based photographer Henryk Lobaczewski, the Phoenix Keating SS12/13 ad campaign truly captures the title of the collection, DE-SEX, beautifully. The designer says, "I’m taking something that would otherwise seem overtly sexual and trying to transform it into something quite light and wearable."
Scandalous Ladylike Campaigns
The Phoenix Keating SS12/13 Ads Combine Sensuality With Elegance
Trend Themes
1. Scandalous Ladylike Fashion - Opportunity for disruptive innovation in creating bold and empowering fashion that challenges traditional notions of femininity.
2. Erotic Couture - A space for disruptive innovation in designing clothing that blends high fashion and eroticism in unique ways.
3. Latex Fusion - Opportunity for disruptive innovation in creating versatile and bold fashion pieces that fuse latex with other fabrics.
Industry Implications
1. Fashion - The fashion industry can benefit from pushing boundaries and creating bold, sensual clothing that empowers women.
2. Photography - Innovative photographers can showcase fashion in provocative and empowering ways that challenge societal norms.
3. Art and Design - Bold and boundary-pushing art and design can inspire new fashion trends that empower women to embrace their sensuality.