PHIPPS is debuting its newest collection dubbed ‘PHIPPS GOLD LABEL VINTAGE.’ The collection focuses on transforming deadstock pieces into new, innovative garments in "an effort to curb overproduction in the fashion industry." The selection of items has all been sourced from stores worldwide, and PHIPPS hopes to be able to share each piece’s unique story.
A PHIPPS tag has been sewn into the neckline of each item, which serves to secure the brand’s vision and message by integrating it into each garment. A standout piece is a ‘90s Eric Cantona Manchester United Jersey revamped with embroidered patches, spikes, and more industrial-themed touches. Vintage T-shirts celebrate old rock bands, car brands, and wrestling icons. The entire range is available on the PHIPPS ‘GOLD LABEL VINTAGE’ website.
Reworked Vintage Apparel
PHIPPS Revamps Vintage Pieces with the 'PHIPPS GOLD LABEL VINTAGE' Line
Trend Themes
1. Reworked Vintage Apparel - PHIPPS debuts a collection focused on transforming deadstock pieces into new, innovative garments.
2. Sustainable Fashion - PHIPPS effort to curb overproduction in the fashion industry by reworking vintage items to create new apparel.
3. History and Storytelling - PHIPPS collection shares the unique stories of each vintage piece sourced from stores worldwide.
Industry Implications
1. Fashion Industry - The fashion industry can leverage innovative ways of repurposing vintage products to cater to sustainability demands.
2. Retail Industry - Retailers can explore the value-adding of vintage items with PHIPPS approach, injecting unique stories into their products to create differentiation.
3. Apparel Industry - The apparel industry can apply the PHIPPS technique to deadstock items to minimize waste and produce new sustainable products.