The presence of electronics giant Philips at SXSW is particularly exciting this year due to the brand's decision to focus on connected health technologies.
The brand will be hosting a special SXSW Interactive feature dubbed 'Connect to Healthy'. Attendees will be able to have their health and fitness monitored via a variety of multiple wearable devices. The data collected will have to do with their diet, mood, sleep and exercise. Attendees can then see how they compare with other SXSW interactive participants.
Ultimately, the presence of Philips at SXSW via its Connect to Healthy project will make for a fun and interactive way for people to learn about how to leverage technology for their personal health.
Interactive Health Initiatives
The Presence of Philips At SXSW Allows For Fun Health Comparisons
Trend Themes
1. Connected Health Technologies - The presence of Philips at SXSW highlights the trend of utilizing technology to monitor and improve personal health.
2. Wearable Devices - The use of wearable devices to track diet, mood, sleep, and exercise is a growing trend in the health and wellness industry.
3. Interactive Health Initiatives - The interactive Connect to Healthy project at SXSW showcases the trend of engaging consumers in fun and interactive experiences to promote health and wellness.
Industry Implications
1. Electronics - The electronics industry has disruptive innovation opportunities in developing connected health technologies and wearable devices.
2. Health and Wellness - The health and wellness industry can capitalize on the trend of interactive health initiatives by creating engaging and personalized experiences for consumers.
3. Technology - The technology industry has opportunities to innovate and provide solutions for the growing demand for connected health technologies and wearable devices.