Mondelēz International has announced that the Philadelphia cream cheese range will now feature recycled plastic packaging as part of a new collaboration with its supplier Berry Global Inc. The packaging will be implemented in the UK and Europe starting from 2022 and marks the brand's commitment to reducing its impact on the environment. The packaging features 5% recycled material that has been recovered using advanced recycling technology that will help to keep waste out of the environment.
Executive Vice President and President, Europe for Mondelēz International Vince Gruber addressed the new packaging initiative saying, "It is vital to find and implement innovative, viable solutions to help stop plastic from getting into the environment, where it doesn’t belong. Philadelphia’s anticipated use of recycled material is an important step in limiting this waste while supporting a closed-loop system. As part of our mission to lead the future of snacking by offering the right snack, for the right moment, made the right way our iconic brands are committed to leveraging their scale to reduce our impact on the environment."
Recycled Cheese Spread Packaging
Philadelphia Cream Cheese Will Now Feature Recycled Packaging
Trend Themes
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3. Closed-loop System - Potential for businesses to establish closed-loop systems, where materials are recycled and reused within the same supply chain.
Industry Implications
1. Food Packaging - Companies within the food packaging industry can explore the use of recycled materials in their products to meet sustainability goals.
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3. Snack Food - Snack food brands can leverage their scale and influence to reduce their environmental impact by adopting sustainable packaging solutions.