Multi-Faceted Spring Fashion

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EASTLOGUE Showcases the Phases Collection for the SS22 Season

Fashion label EASTLOGUE introduces a new look at the Phases collection that is designed specifically for the Spring/Summer 2022 season. The brand explores the many different facets that highlight nature and capture that through wearables for the warmer times of the year.

The Korean label delivers militaristic themes throughout the range and spotlights a sense of sportswear mentality as well - highlighting both hunting and fishing as outdoor sports. The militaristic themes are the base foundation of the seasonal range. The collection is broken up into three different sub-sections and breaks off into geographical locations: this includes flower garden, brach at night, and abstract 'covered in shells.' The tonal palette is rooted in black, blue, and green.
Trend Themes
1. Militaristic Fashion - Fashion labels can explore incorporating militaristic themes into their designs to create a unique look for their seasonal collections.
2. Geographical Sub-sections - Creating different sections for fashion collections based on geographical locations can enhance the storytelling aspect of the clothing line for consumers.
3. Nature-inspired Wearables - Fashion brands can continue experimenting with designing clothing that aim to capture the essence of nature such as floral prints, shells, and other natural elements.
Industry Implications
1. Fashion Industry - The fashion industry can utilize these trends to come up with new designs that cater to their consumers' interests and preferences.
2. Outdoor Sports Industry - The outdoor sports industry can partner up with fashion labels to create clothing lines that cater specifically to hunting and fishing sports enthusiasts.
3. Textile Industry - The textile industry can continue experimenting with different materials and techniques that can enhance the design and functionality of these fashion trends.

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