Within the next year, Third Aurora is anticipating that technology that enables consumers to read pharmaceutical packaging labels in any language will become the norm. The start-up will be rolling out its innovation for the pharmaceutical industry in 2020, giving people the power to understand what's written on a label, whether it is written in English, Spanish, German, Russian, Japanese or more.
The technology is powered by artificial intelligence and is capable of creating a projection of new text onto the label. As Third Aurora's Digital Marketing Specialist Dave Chaffey puts it, "We're creating a future where the product is the source of its own information."
The platform for pharmaceutical labels is set to be introduced alongside a similar platform for food and beverage products.
Self-Translating Pharmaceutical Labels
Third Aurora's Tech Lets People Read Labels in Any Language
Trend Themes
1. Multilingual Product Labeling - Opportunities for companies to provide innovative solutions for consumers to read product labels in any language using AI technology.
2. AI-powered Projection Technology - Opportunities for companies to utilize AI technology for projecting new text onto product labels in order to improve accessibility and comprehension.
3. Self-contained Product Information - Opportunities for companies to develop product labeling that contains all relevant information in a single source, improving consumer education and trust.
Industry Implications
1. Pharmaceuticals - Pharmaceutical companies can utilize the technology developed by Third Aurora to provide multilingual packaging labels that improve customer accessibility and understanding.
2. Food and Beverage - Companies in the food and beverage industry can leverage AI-powered projection technology to provide multilingual product labeling that caters to a wider audience and improves customer satisfaction.
3. Retail - Retail companies can develop self-contained product information labels that provide all necessary information to customers, improving their understanding of the product and increasing likelihood of purchase.