Historic shoe brand PF Flyers is once again tapping into their historic footwear vaults. This time they set their time-traveling clocks to the year 1947 and have brought back the PF Flyers Spring Sumfun sneaker. Displaying black, natural canvas, Sky Blue, Kelly Green, and Navy colorways, the fair-weather kicks are perfect for all the shenanigans associated with the spring and summer.
Be sure to check out the entire collection above.
Implications - With North American sneaker designs becoming increasingly complex, consumers are becoming apathetic towards elaborately adorned shoes. In response to this public apathy, shoe companies are releasing a line of simplistic shoes to differentiate themselves from competitors. Corporations looking to stand out from their peers may consider simplifying product designs rather than complicating them.
Spring-Stepped Sneakers
The Proudly Pastel PF Flyers Spring 2010 Sumfun Shoe
Trend Themes
1. Simplistic Shoe Designs - Shoe companies are releasing a line of simplistic shoes to differentiate themselves from competitors, presenting an opportunity for corporations to simplify their own product designs.
2. Historic Footwear Revival - Historic shoe brands like PF Flyers are tapping into their archives and bringing back classic designs, indicating an opportunity to revive and re-introduce nostalgic products.
3. Seasonal Colorway Releases - Shoe brands are launching sneakers with colorways specifically designed for different seasons, suggesting an opportunity for businesses to create and market season-specific product variations.
Industry Implications
1. Footwear - The footwear industry can explore simplified shoe designs to cater to consumer demand for minimalist and understated options.
2. Fashion - Fashion brands and designers can take inspiration from historic shoe revivals to create unique and nostalgic pieces that resonate with consumers.
3. Retail - Retailers can capitalize on the trend of seasonal colorway releases by diversifying their product offerings and providing customers with specialized options for different seasons.