JCPenney launched 'Peyton and Parker' as a new private-label brand specifically for families and socially connected moms—in particular, JCPenney notes that the first capsule collection was "designed to inspire Instagram-worthy moments."
To help families put together a range of photo-worthy looks, the classic pieces are designed to be mixed and matched with ease, yet still allow an individual's personal sense of style to shine through. As such, releases from Peyton and Parker are set to be available seasonally as part of limited-edition capsule collections.
Beyond apparel, the first collection will share a range of matching accessories, shoes and home items for creating perfectly coordinated photographs. As part of the launch of Peyton and Parker for this year's holiday season, JCPenney will be sharing a social media campaign on Instagram starring mom influencers.
Photo-Ready Fashion Labels
'Peyton and Parker' Helps to Inspire "Instagram-Worthy Moments"
Trend Themes
1. Socially Connected Moms - Opportunity for brands to create private-label products that cater to socially connected moms who seek Instagram-worthy moments.
2. Limited-edition Capsule Collections - Brands can capitalize on the trend of releasing seasonal limited-edition capsule collections that allow for easy mixing and matching of classic pieces.
3. Mom Influencers - Opportunity for brands to leverage mom influencers in social media campaigns to promote their products targeting families and socially connected moms.
Industry Implications
1. Fashion Retail - Fashion retailers can create private-label brands like 'Peyton and Parker' to cater to the demands of socially connected moms seeking photo-ready fashion.
2. Accessories - Opportunity for accessory brands to collaborate with fashion labels like 'Peyton and Parker' to produce matching accessories that complement the photo-worthy looks.
3. Home Decor - Home decor brands can partner with fashion labels like 'Peyton and Parker' to create home items that coordinate perfectly with the fashion collections, offering an opportunity for coordinated and Instagram-friendly home decor.