AVESTAN is an elusive fragrance label that only had one perfume that could be purchased in London's single store and now five years later, it presents a rare second perfume: PETRICHOR. However, it is only functioning as an experience and not a purchased product.
The scent is showcased in Paris during perfume designer Robert Wun's couture show and the attendees at the location have received an invitation with the spritz of the blank card revealing the show time and location. The designer works with AVESTAN and explains how he gravitated to PETRICHOR as it reminds him of "the specific moment when rain hits dry earth." This motivated him to select the scent to be a part of his show.
Immersive Fragrance Experiences
AVESTAN Introduces its Second Perfume, PETRICHOR
Trend Themes
1. Immersive Fragrance Experiences - AVESTAN introduces a second perfume, PETRICHOR, as an experiential fragrance product.
2. Exclusive Fragrance Labels - AVESTAN remains an elusive fragrance label with limited availability and unique offerings.
3. Scent-inspired Couture Shows - Perfume designer Robert Wun incorporates PETRICHOR into his couture show for an olfactory experience.
Industry Implications
1. Perfume - AVESTAN expands its range with PETRICHOR, paving the way for immersive fragrance experiences.
2. Fashion - The collaboration between AVESTAN and Robert Wun creates new opportunities for scent-inspired couture shows.
3. Luxury Retail - The exclusivity and limited availability of AVESTAN fragrances attract discerning customers.