Subscription meal services like Blue Apron are an increasingly popular way for consumers to get gourmet meals at home without having to spend a fortune at a restaurant, and PetPlate is a company bringing that same ideology to the pet food industry. The subscription pet food company delivers a week's worth of meals tailored specifically to one's own pet, with meals cooked up by chefs and approved by veterinarians.
PetPlate is particular about its consumers' dogs. Depending on one's specific pet, the meal plans change to be as suitable as possible. PetPlate offers meal plans for any size of dog, from lapdogs weighing in at less than five pounds all the way to full-sized fidos as heavy as 100 pounds. The meal plans can also be adjusted depending on whether one's dog is still a puppy or fully grown.
Gourmet Pet Food Deliveries
PetPlate Offers Vet- and Chef-Created Pet Meals by Subscription
Trend Themes
1. Pet Food Subscription Services - The pet food industry can look into launching more subscription services that appeal to time-starved, convenience-seeking pet owners
2. Chef-designed Pet Food - Innovative pet food companies can consider partnering with chefs to create specialized menus for pets, offering both health and taste.
3. Personalized Pet Food Plans - Pet food companies should explore developing personalized meal plans tailored to specific pets, including age, breed, and dietary needs.
Industry Implications
1. Pet Food Delivery - Companies that specialize in pet food delivery can capitalize on the growing trend of pet food subscriptions to provide customized food plans.
2. Meal Subscription Services - Companies that offer meal subscription services for humans can consider entering the pet food industry to provide a tailored and convenient service for pet owners.
3. Pet Wellness - Industries that focus on pet wellness, such as veterinary services and pet insurance, can consider partnering with pet food delivery companies to offer customized food options that cater specifically to pets' health needs.