Petite Planet is an all-new line of hypoallergenic baby care products from Johnson & Johnson that is takes a new approach to addressing product safety concerns from parents by positioning itself as a brand that "combines the knowledge of mothers from all over the world with nearly 125 years of Johnson's research."
The baby product line formulated for infants with sensitive skin includes multipurpose products like a Balancing Shampoo & Body Wash, a Wind & Weather Cream and a Nourishing Everyday Body Lotion. The site includes extensive information on the ingredients in the formulas, as well as some of the rituals around the world between mothers and their young ones.
Petite Planet can be purchased via e-commerce retailer partners such as Amazon, Walmart and Jet.
Hypoallergenic Baby Care Collections
Petite Planet by Johnson's is Launching First Via E-Commerce
Trend Themes
1. Hypoallergenic Baby Care Products - Johnson's Petite Planet is tapping into a growing demand for safe and natural baby products.
2. E-commerce for Baby Products - The launch of Petite Planet on online retailers like Amazon and Walmart showcase the trend towards e-commerce for baby products.
3. Cultural Branding for Baby Products - Petite Planet's incorporation of international motherhood rituals in their marketing leverages the trend of cultural branding in the baby product industry.
Industry Implications
1. Baby Product Industry - The introduction of Petite Planet by Johnson's presents an opportunity for disruption in the baby product industry with a focus on natural and safe products.
2. E-commerce Industry - The growth of e-commerce for baby products presents opportunities for disruption in the retail industry with more consumers opting for online purchases.
3. Marketing Industry - The trend towards cultural branding in the baby product industry creates opportunities for marketing firms to develop new campaigns and brand activations that leverage diverse cultural experiences.