'Pet Widget' is more than just a connected pet tag. While such a tag would be impressive on its own, Pet Widget takes connectivity with furry friends to the next level, as the small and inexpensive pet tag comes with a purpose-built social media platform for pets an owners who use it.
The primary purpose of Pet Widget, initially, was to prevent lost pets. Though most dogs and cats are equipped with microchips that make them easy to track, many owners choose not to renew the annual fee, leaving them in a fix when their pet gets lost. Further, only vets and animal shelters have microchip scanners, so another person finding the pet doesn't help much. The Pet Widget social network allows people to connect when they've lost their pets, but it also doubles as a network for nearby pet owners to meet up with one another.
Social Network Pet Tags
'Pet Widget' is a Tag That Connects Pets and Owners to a Social Network
Trend Themes
1. Connected Pet Tags - The trend towards connected pet tags that go beyond tracking to offer additional functionality like social networking provides opportunities for companies to innovate in the pet tech space.
2. Pet Social Media - The rise of social media platforms and apps for pets creates opportunities for companies to tap into the growing market of pet owners seeking ways to connect and engage with other pet owners and enthusiasts.
3. Lost Pet Prevention - The increasing demand for lost pet prevention solutions presents opportunities for companies to develop innovative pet tracking technology and services.
Industry Implications
1. Pet Tech - The pet tech industry can leverage the trend towards connected pet tags and pet social media platforms to develop and market innovative products and services that cater to pet owners' needs.
2. Social Networking - Social networking platforms can explore opportunities to expand their user base by incorporating features specifically designed for pets and pet owners.
3. Veterinary Services - The demand for pet tracking technology and services presents an opportunity for veterinary clinics and animal shelters to offer additional value and convenience to pet owners.