Pet Plate is a subscription-based business that delivers gourmet food for one's furry companion straight to the door. The meals are chef-crafted in a "human-grade kitchen," ensuring that your dog receives an upscale treatment, especially in terms of taste. Recognizing that branding identities are key for noticeability and the agreeable perception of a company, Pet Plate tapped American design firm & Walsch for a fresh overhaul.
The studio focused on translating its client's identity through the intricacies of human culture. More specifically, & Walsh's approach to branding design was strongly informed by the "traditional blue & white style decorative plates that have roots in cultures all over the world." To modernize the aesthetic of Pet Plate, & Walsh throws in some playful typefaces and illustrations.
Human-Inspired Pet Cuisine
Pet Plate Boasts a Blue-Accented Identity by Design Firm & Walsh
Trend Themes
1. Subscription-based Pet Food - The trend of subscription-based pet food services presents an opportunity for disruptive innovation in the pet industry, allowing companies to deliver specialized and gourmet meals directly to pet owners' doors.
2. Upscale Pet Cuisine - The demand for upscale and gourmet pet food offers a disruptive innovation opportunity for companies to cater to pet owners who are willing to invest in high-quality and chef-crafted meals for their furry companions.
3. Innovative Branding for Pet Products - The trend of innovative and creative branding for pet products creates an opportunity for disruptive innovation in the design and marketing industry, as companies seek to stand out and appeal to pet owners through unique and culturally-inspired brand identities.
Industry Implications
1. Pet Food Delivery Services - The pet food delivery services industry can benefit from disruptive innovation by offering subscription-based and gourmet options that provide convenience and quality to pet owners.
2. Gourmet Pet Food - The gourmet pet food industry can leverage disruptive innovation by creating unique and upscale culinary experiences for pets, catering to the growing demand for high-quality and chef-crafted meals.
3. Design and Branding - The design and branding industry can seize disruptive innovation opportunities by creating distinctive and culturally-inspired brand identities for pet products, appealing to pet owners who value aesthetic and uniqueness in their purchasing decisions.