It’s quite common to see dogs pictured on the front of pet food packaging, but not quite as prominently as the canine cover models on these ‘Petit’ dog food bags.
The bags look like they are the same shape as a normal pet food bag and its slightly rectangular shape is perfect for mimicking a magazine cover. Like a flashy magazine, the bags use color, headlines, attention-grabbing text and extremely photogenic models to make its product jump off of the shelves.
The adorable line of pet food packaging was created by DePOT Design in the Czech Republic. Since the unmistakable new identity designed for Petit merges fashion with a line of food for small dogs, it’s a brilliant design to captivate the attention of female pet owners.
Magazine-Like Pet Food Packaging
Petit's Dog Food Bags Are Made to Look Like Magazine Covers
Trend Themes
1. Fashionable Pet Food Packaging - There is an opportunity to disrupt the pet food packaging industry by creating bags that merge fashion with pet food in a way that captivates the attention of female pet owners.
2. Magazine-inspired Packaging - Creating pet food bags designed as magazine covers with photogenic models can make the product jump off of the shelves and attract potential customers.
3. Visual Branding in Pet Food Packaging - Adding attention-grabbing text, color and headlines to pet food packaging can provide a new identity to the product, setting it apart from competitors and increasing brand recognition.
Industry Implications
1. Pet Food Packaging - Pet food packaging companies can create a new identity for their products by merging fashion and design into their packaging, particularly behaviorally targeting female pet owners.
2. Pet Food Brands - Pet food brands can implement magazine-inspired designs and photogenic models in their packaging to differentiate their products from existing competitors.
3. Pet Industry Brands - Visual branding in pet food packaging helps increase brand recognition and attract potential customers; pet industry brands can leverage this opportunity to create new identities for their products.