Pets in the household already influence many purchasing decisions that their owners make on a regular basis and Brazilian pet shop chain Petz is helping consumers make the most of this with its Pet-Commerce. The new feature is powered by artificial intelligence and facial recognition and gives dogs the power to make their own online shopping choices.
Online, Petz has consumers use an Internet-enabled device in front of their dog's face so that the camera can pick up on their unique features, as well as how they react to various pet products. As the Pet-Commerce experience is tailored to pets, it shares videos in a yellow and blue color scheme, which is the most visually appealing to dogs. The smart system analyzes how a dog holds their head and provides a rating on a scale of one to five bones, and when they choose an item, it's added to a shopping cart for their owner to confirm the purchase later.
Pet-Powered Online Shops
Pet-Commerce Gives Pets Buying Power with AI & Facial Recognition
Trend Themes
1. Pet-commerce - Pet-Commerce platforms are leveraging AI and facial recognition technology to empower pets to make their own online shopping choices.
2. Facial Recognition for Pets - The use of facial recognition technology for pets enables a more personalized and tailored shopping experience based on their unique features and reactions.
3. Tailored Visual Content - Creating visually appealing content in colors that are most appealing to dogs, such as yellow and blue, enhances the engagement and purchasing decisions of pet owners.
Industry Implications
1. E-commerce - E-commerce platforms can explore integrating AI and facial recognition technology to personalize and automate the shopping experience for pets and their owners.
2. Pet Retail - Pet retail stores and chains can adopt Pet-Commerce features to provide a unique and interactive shopping experience for their customers and their pets.
3. Technology - Technology companies specializing in AI and facial recognition can develop innovative solutions to enable pets to interact with online platforms and make purchasing decisions.