Waft specializes in helping consumers create personalized perfume products, including everything from a customized scent to a bottle with a name on it.
Online, Waft invites consumers into its 'WaftLab,' which helps to narrow down a few choices for building a perfume for oneself or as a gift for another. After selecting a few traits for the perfume product, users are able to select up to three ingredients that sound appealing, including everything from sesame and raspberry to "ocean." Finally, consumers are able to make note of any store-bought perfumes that they are fond of so that the brand's team of fragrance experts may craft a perfect fragrance.
Alongside receiving a custom fragrance, customers can expect to receive a set of 'Mini You' fragrances for layering with their personalized perfume product from Waft.
Personalized Fragrance Bottles
Waft Helps Consumers Create Personalized Perfume Products
Trend Themes
1. Personalized Fragrances - The trend towards personalized fragrances creates opportunities for businesses to offer customized scent creations for consumers in the beauty industry.
2. Fragrance Customization Tools - Businesses can innovate by creating easy-to-use online tools that let consumers craft personalized fragrance blends based on their own preferences.
3. Layered Fragrances - The trend towards offering layerable fragrances for consumers presents an opportunity for businesses in the beauty industry to offer complementary sets of fragrances to accompany a personalized perfume product.
Industry Implications
1. Beauty Industry - The beauty industry can leverage the trend towards personalized fragrances by offering new products and services that cater to individual scent preferences and desires.
2. E-commerce - Businesses in the e-commerce industry can offer personalized fragrance products that cater to the individual tastes of consumers seeking unique, customized options.
3. Fragrance Retailers - Fragrance retailers can innovate by offering new, personalized fragrance products that appeal to the growing consumer demand for customized scents and unique fragrance blends.