In an effort to produce a lineup of more diversified designs for travel cases, ROAM launched its first online personalized luggage service that offers a "level of made-to-order [customization] previously unseen" in the industry. Consumers are invited to style their ROAM polycarbonate shells to match their personalities and preferences through a wide selection of shell body colors, wheel caps, stitching, zippers, pulls, bindings, carrying handles and telescoping handle rods. Taking the service of personalized luggage one step further, ROAM offers a monogram patch as well.
The initiative boasts not only incredibly durable materials, but it allows for people to begin identifying with their luggage cases. In doing so, ROAM allows its consumers to have more design-forward and personal experiences on their adventures or business trips.
Digitally Personalized Luggage Services
ROAM Boasts Smart Customization of Its Polycarbonate Shell
Trend Themes
1. Personalized Luggage - Opportunity for brands to offer customizable luggage options that allow consumers to express their unique personalities and preferences.
2. Digitally Enhanced Customization - Potential for leveraging digital technology to enhance the personalization process of luggage, making it more convenient and accessible for consumers.
3. Design-forward Experiences - Demand for luggage brands to provide design-forward experiences that go beyond functionality, creating a sense of personal connection and style for travelers.
Industry Implications
1. Travel Accessories - Opportunity for travel accessory companies to innovate and offer personalized luggage services, tapping into the growing demand for customization.
2. E-commerce - Potential for online retailers to develop platforms that facilitate the customization and personalization of luggage, providing consumers with a seamless digital experience.
3. Luxury Goods - Potential for luxury luggage brands to differentiate themselves by offering high-end personalized options, appealing to affluent consumers seeking unique and exclusive travel accessories.