These personalized LEGO figurines take after the person that orders them.
The service is offered as part of Firebox's 'Brick Yourself' project and involves creating LEGO figurines in a person's likeness. Anyone who wants a personalized LEGO character can send the company a picture of themselves as well as some personal information including random facts, a preferred quote, hobbies and outfit preferences. The creative minds behind the Brick Yourself products will then create a figurine with the information they were provided to create it. The figurines come in a boxed frame for the user to hang up or place anywhere in their home or office.
These toys show the necessity of building relationships with consumers by targeting them on a more personal level.
Personalized LEGO Figurines
These Framed LEGO Characters Match the Owner's Appearance
Trend Themes
1. Personalized Toys - The trend is to move towards personalized toys which can benefit the toy industry by building emotional connections with customers.
2. Customized Products - Customized products are attracting consumers that crave individuality, allowing companies to target the needs of specific demographics.
3. 3D Printing - 3D printing is revolutionizing product development, enabling precise customization and direct-to-consumer production at scale.
Industry Implications
1. Toy Industry - The toy industry can use personalized LEGO figurines to cater to people's personal preferences and interests, increasing the emotional connection between customers and the product.
2. Gift Industry - Personalized toys offer a unique and personalized gifting option, making them stand out in the competitive gift industry.
3. 3D Printing Industry - The 3D printing industry can collaborate with toy manufacturers to offer efficient and affordable production and customization of toys, bringing 3D printed toys to the mainstream market.