Edible, known for its fresh fruit arrangements and other treats, is venturing into the greeting card industry with the introduction of Printible, a technology for digitally personalized greeting cards. With Printible, people have the opportunity to create a wide variety of everyday and seasonal greeting cards in a user-friendly and highly customized way.
As Sai Padmanaban, Vice President of Netsolace (the brand's technology solutions arm) says: "Printible is starting with cards, but the sky is really the limit here. We see this new technology as a perpetual opportunity to fuel Edible growth through innovation, allowing the brand and its franchise owners to enhance the gifting experience in a way that is truly unique from one customer to the next."
Hyper-Personalized Greeting Cards
Printible by Edible Introduces Digitally Customizable Products
Trend Themes
1. Hyper-personalization - The trend of hyper-personalization is disrupting the greeting card industry by allowing customers to create highly customized cards.
2. Digital Customization - Digital customization is transforming the greeting card industry by providing user-friendly tools for creating personalized cards.
3. Innovative Gifting Experience - The focus on enhancing the gifting experience through innovation is driving disruptive opportunities in the greeting card industry.
Industry Implications
1. Printing and Publishing - The printing and publishing industry can seize disruptive opportunities by incorporating digital customization tools for personalized greeting card production.
2. E-commerce - The e-commerce industry can leverage hyper-personalization trends by offering customized greeting card options on their platforms.
3. Food and Gift Retail - Food and gift retailers can explore new revenue streams and customer engagement by introducing digitally customizable greeting cards to their product offerings.