Metsä is a new three-piece line of personal cleansers from Ole Hyvä that features a unique antioxidant compound made from forest industry side stream sawdust. This personal care product line makes the most of Montinutra’s Boreal Bioproducts SpruceSugar and it's the first time that this ingredient has been used in this way for cosmetic products.
The shower gel, shampoo and liquid hand soap products are all vegan, biodegradable and infused with SpruceSugar, the all-natural hemicellulose extract obtained from sustainable spruce sawmilling side streams. All the while supporting the responsible use of natural resources, this ingredient helps to boost the antioxidant capacity of personal care products.
"SpruceSugar is a prime example of how underutilized side streams can be upcycled into a novel product that has a large variety of usage cases," said Katariina Kemppainen, SVP, Group R&D at Metsä Spring, Metsä Group’s innovation company.
Upcycled Personal Cleansers
The Metsä Line Features a Compound from Forest Industry Sawdust
Trend Themes
1. Forest Industry Side Stream Utilization - Opportunity to create new products from waste material in forest industries for various purposes.
2. Sustainable and Vegan Personal Care Products - Opportunity for personal care product manufacturers to create sustainable and vegan products that also offer unique ingredients and benefits.
3. Natural Antioxidant Boosts - Opportunity to incorporate natural ingredients that boost the antioxidant capacity of personal care products.
Industry Implications
1. Personal Care Industry - Opportunity for personal care product manufacturers to innovate with sustainable, vegan, and natural ingredients to meet the rising demand for eco-friendly products.
2. Forest Industry - Opportunity for the forest industry to upcycle side streams and waste material into new products, creating a more sustainable and circular economy.
3. Sustainable Materials Industry - Opportunity for companies specializing in sustainable materials to create new products using forest industry side streams and waste material.