Oversized Shape-Obscuring Fashion

JUUN.J Delivers the PERSONA Collection for FW21

Korean designer JUUN.J introduces his latest capsule for the Fall/Winter 2021 season with the unveiling of the PERSONA collection. The capsule is full of oversized looks, which nods to the heritage of the fashion label. This includes billowing suits, a plethora of outerwear options, and dresses that challenge traditional shapes.

The latest looks are generally pretty toned down, emphasizing large pieces such as big blazers, wide shaped pea coats, and flowing slacks. The more refined options include skirts, leather options, and black balaclavas. There are also items that are detailed with the rich blue hue including the puffer coat, ribbed sweaters, cargo pants, and the bomber jacket. This adds a sense of militaristic influences to the seasonal pieces as well.
Trend Themes
1. Oversized Fashion - The trend towards oversized fashion presents an opportunity for designers to create new and innovative silhouettes.
2. Shape-challenging Clothing - Designers can use the challenge to traditional shapes as an opportunity to push the boundaries of what is considered fashionable.
3. Militaristic Influences - Military influences in fashion can disrupt traditional gender norms and create bold and edgy looks.
Industry Implications
1. Fashion - Fashion designers can leverage the trend towards oversized and shape-challenging garments to create unique and eye-catching pieces.
2. Retail - Retailers can capitalize on the popularity of oversized fashion to offer customers a range of comfortable and stylish clothing options.
3. Textile Manufacturing - Textile manufacturers can explore new fabrics and techniques that can better accommodate the oversized trend and contribute to sustainable fashion practices.

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