Pasha's Persian Lemonade is a canned beverage that's low in calories and powered by fresh ingredients sourced from around the world. The brand's debut launch shares the taste of quality ingredients such as Corebev's Cylinder Vodka, lemons sourced from California, mint from Oregon and rosewater from Lebanon.
Pasha’s got its start during 2020 and now that the first recipe has been perfected and released, the brand is preparing for the second iteration to follow shortly. As the brand says, "Our goal is to make Pasha's the go-to brand for a new generation of canned cocktails that are meticulously made with real ingredients." Pasha's Persian Lemonade is the first of four planned cocktails from the brand.
Persian-Inspired Cocktail Seltzers
Pasha’s Persian Lemonade is Low-Calorie with Real Ingredients
Trend Themes
1. Canned Cocktail Seltzers - The rise of canned cocktail seltzers creates an opportunity for brands to introduce unique and fresh ingredients that offer a premium low-calorie drinking experience.
2. Global Ingredients Sourcing - Brands can differentiate themselves and create a unique story by sourcing high quality, exotic ingredients from around the world to deliver new taste sensations.
3. Low-calorie Beverage Alternatives - As consumers increasingly search for low-calorie options, innovating low-calorie beverages using fresh and healthy ingredients can capture a growing market segment.
Industry Implications
1. Alcohol Beverage - The alcohol beverage industry is ripe for disruption with new canned cocktails and fresh ingredients that appeal to health-conscious and flavor-seeking consumers.
2. Canned Food and Beverages - Canned food and beverage industry can leverage the rise of canned cocktails and introduce products with exotic and fresh global ingredients for an expanding market.
3. Health and Wellness - As consumers demand health and wellness-focused beverages, disruptive innovation provides the opportunity for health-conscious brands to introduce low-calorie and fresh ingredient options into the market.